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    Expertise on Tap.

    The Tahoe Tactical Team is a carefully chosen team of expert coaches. Lessons learned from all their decades of professional experience can be applied here and now to help you succeed and prosper. Like you, they’re locals and have a good feel for the town. They’re keen observers you can learn a lot from. Expertise includes:

    Business Plan Development -Ÿ General Business Management - Marketing Plan Development - Market Research and Analysis - Strategic Planning - Finance and Budgeting - Financial Planning - Advertising Promotion - ŸCopywriting - Internet Marketing - Search Engine Optimization - Social Media Ÿ Time Management - Leadership - Communication - Human Resource Management - Organization Management - QuickBooks Training - Business Structure - Public Relations - Customer Service - Customer Experience


    Meet the Coaches.

    Yan Campbell

    Yan Campbell owns and operates Dollar Signs and Graphics (www.dollardesigns.net) a local advertising agency that provides a full range of business and marketing services. With a small team of designers and fabricators, Yan’s core services include market and competitive analysis, logo design, marketing material, website, advertising and sign design. Dollar Signs and Graphics also provides all sign manufacturing and support services including printing and sign fabrication, permits and installation and maintenance. They also offer web marketing services, search engine optimization, e-commerce and custom programming. Yan has helped hundreds of local businesses and his work can be found throughout South Lake Tahoe.

    Yan's background is in business management. In addition to Dollar Signs and Graphics, Yan owns Alpine Computers, Rankhigh SEO, and Alpine Designs. Yan holds a business degree from the University of Massachusetts.

    Michael P. Hambsch

    Michael P. Hambsch was admitted to practice law in 1974 and has been practicing in the Lake Tahoe Basin since 1980.  He received his B.A. from University of California and law degree from California Western School of Law. Michael was licensed in 1974 to practice in all state courts in California and in Nevada in 1981.  He served as judge pro tem in Orange County and currently here in El Dorado County, mediator and alternative dispute resolution arbitrator. Mike was formerly a partner with the Orange County law firm of Lawton, Christenson, Fazio, McDonell, Briggs, Ward & DeSales and the principal and managing attorney for the Law Offices of Michael P. Hambsch in South Lake Tahoe. Michael’s law practice includes family law, real estate transactions, business formation, will and estate planning, and probate. He is a member of the State Bars of California and Nevada. He is currently Judge Pro Tem for El Dorado County.

    Craig Hollingsworth

    Craig Hollingsworth is the President of HF, Incorporated and a business counselor for the Small Business Development Center (SBDC). Craig formed Hollingsworth & Associates LLC, (now part of HF Inc.) in 1995 as a business consulting service focused on the resort and hospitality industry serving a variety of clients ranging from small family-owned businesses to national and international clients. Prior to that time, Craig was teaching full time at the collegiate level where he served as Associate Professor of Business and Program Director at Sierra Nevada College, Assistant Professor at Truckee Meadows Community College, and Adjunct Professor at San Jose State University. Before entering the world of academia, Craig was Vice-President of Legal Affairs at JWM Engineering, Inc. Craig holds a law degree as well as degrees in Economics and Business Administration.

    Craig brings a rational, pragmatic approach to helping clients solve their business issues using time-tested business principles combined with analytical innovation encompassing current markets trends and economic forecasts.


    Brad Jones

    Brad brings to the team a 40 plus year career as a highly experienced and diversified leader skilled at building organizations, developing company-wide best practices and standards resulting in consistent delivery of bottom line results. He is strong in analytics with the ability to define clearly thought out strategic plans for enhancing operational, merchandising, organizational, process management, loss prevention, growth, brand development and customer service performances. Brad has a significant record in increasing sales and profitability in the highly competitive world of retail industry by designing and implementing innovative strategies and concepts tailored to the needs of the business.

    Brad's competencies and experiences include profit and loss, organizational and personnel development, strategic mergers and acquisitions, multi-site operations, loss prevention and risk management, best practices and standards, merchandising, new store development, customer service standards, vendor relationship management, new concept development, project management, and motivational speaking.

    Brad’s experience includes 25 years with Woolworth/Footlocker. His corporate positions included VP of Planning and Distribution and VP General Manager of a 130 store division based in Southern California. Brad moved to South Lake Tahoe in 1997 to enjoy the mountain lifestyle and the ski industry. He was a corporate VP of Retail/Rental for American Skiing Company, Regional Director for Specialty Sports Venture and ultimately VP of Operations, EHS, Risk Management for Vail Resorts Retail from 2010 through his retirement in 2015. 

    Dan Keenan

    Dan has lived in South Lake Tahoe for 10 years. With a B.A. in Sociology from St. Michael's College in Burlington, VT, Dan began his professional career as an AmeriCorps member with the Watershed Program at the Sierra Nevada Alliance. Seeing the growing need for a better online presence for the organizations he was working with, he began learning web development and graphic design at Lake Tahoe Community College. Soon, he developed a small side business building websites, while continuing to take advanced coursework in web technology. After four years at the Alliance, Dan left to begin Hatchback Creative (www.hatchbackcreative.com), a web development and graphic design company. Now, with numerous years in working on the web, he is proficient in HTML, CSS, Javascript, JQuery and PHP. He has developed dozens of websites and specializes in custom design and programming using open-source content management systems such as Wordpress, Joomla and Expression Engine. His graphic design work includes logos, brand identity, and print media projects including books, magazines, brochures, and product packaging. In addition, Dan works heavily in search engine optimization and internet marketing strategy for many of his clients.

    Jon Kingsbury

    Jon’s professional life has been devoted to an administrative career in the financial management of colleges and an academic career in business instruction. He has been an instructor and co-chair of the business department at Lake Tahoe Community College for the past ten years. In his early years, he also had his own accounting/bookkeeping and tax services business focusing mainly on small entrepreneurial businesses. Along with a BBA in accounting/finance and an MBA in finance/management, Jon earned an Ed.D in multicultural education. He has effectively integrated his extensive administrative experiences into his teaching style and instructional preparation. Jon also received a Certificate of Excellence Award for successfully completing the Leadership Lake Tahoe Program.

    Laura Moriarty

    Laura is President of Tahoe Training Partners (www.tahoetrainingpartners.com), a human resources and management training solutions consulting firm located near Lake Tahoe, California. Laura has held senior management positions in the hotel, resort and gaming industries, most recently in a ten-year assignment as Corporate VP of Human Resources for Booth Creek Resorts. With an extensive background in learning management and knowledge transfer, including certification as a Covey Leadership Center facilitator, Laura has been the architect of innovative training environments at several organizations, including the resort/hotels within the Harvey’s Hotel Casino portfolio (now Harrah’s Entertainment Inc.). Laura is a certified Senior Human Resources Professional accredited by the Human Resource Certification Institute.

    Jamie Orr

    Dr. Jamie Orr is a successful entrepreneur, physicist, and educator with expertise across a wide range of technical fields. She is passionate about helping young companies and students alike to thrive and discover their potential. She is a co-founder of Tahoe Mountain Lab, South Lake Tahoe's first co-working space and innovation hub. Jamie also teaches courses at Lake Tahoe Community College in physics, mathematics, chemistry, and green sustainable education, and consults in the areas of economic development, entrepreneurship, and education. Passionate about nature and science from an early age, she received her B.S. in physics from Cal Poly, San Luis Obispo. Jamie also earned an M.S. in experimental condensed matter physics studying the fabrication and characterization of magnetic nanostructures, and a Ph.D in theoretical physics from UC Davis focusing upon protein folding models associated with amyloid diseases. As an instructor at Foothill College in Silicon Valley, Jamie developed research and curricular programs in renewable energy technology and efficiency, nanotechnology, biomedical engineering, and 3-D printing. Additionally, Jamie held research privileges at NASA Ames Research Center. Jamie currently serves on the board of directors of Sustainable Silicon Valley and was the co-chair of the Silicon Valley Leadership Group Energy Committee. Born and raised in San Mateo, CA, Jamie spent every summer vacation on the west shore of Lake Tahoe hiking, biking, and enjoying Tahoe’s beautiful beaches with her family and their numerous golden retrievers.

    Tracy Owen-Chapman

    Tracy Owen Chapman is owner and team leader of TOC Consulting www.ConsultTOC.com. She brings 20+ years of experience across multiple industries such as hotel/casino, ski resort, academic, environmental redevelopment, agency, media and tourism. Her background in the Lake Tahoe Region includes top senior management roles, extensive team leadership and a proven record of success based on ROI. Tracy is a strategist focused primarily on brand development and target market engagement. She demonstrates technical expertise across the marketing mix and enjoys working on new product launches and repositioning businesses for effectiveness. She works with clients to bring the best ideas forward for success and relies on research to base her approach. The long-time community volunteer has served on multiple Boards and committees along with consistently helping non-profits. Credentials include PCM (Professional Certified Marketer, American Marketing Association) and degrees from UCLA (B.A.) and UNR (MBA). 


    Alexis Robin

    An expert in leadership, sales and communication in the workplace, Alexis brings a professional, approachable style to her coaching and facilitation.  Twenty years of experience in Fortune 500 companies and as CEO of her own company have made her a strategic thinker, master communicator and time management and organizational guru.  Her clients recognize her as the coach that listens louder and delivers the unvarnished truth. Alexis’s areas of focus include communication, time management, goal setting, organizational planning, management, leadership, well-being, entrepreneurship and sales.

    Alexis holds a Bachelor of Arts in International Relations from the University of San Diego, and was trained as a Master Coach through Martha Beck Inc.  She spends her time coaching, executives, business owners, and large organizations.  She also teaches for the Martha Beck, Inc. Life Coach training program and The Business Coaching Academy that she co-founded.  You can find Alexis in her office at Nourish Life and Business Coaching (www.nourishbusinesscoaching.com) in South Lake Tahoe or out on the lake paddling with her husband and children.

    Anne Marie Smith

    Anne Marie Smith has over 28 years experience as a successful business owner, consultant, and manager. She is President of 60 Minute Strategic Plan (www.60minutestrategicplan.com), a company that helps small businesses problem solve and create strategic plans quickly and easily. Anne Marie founded her first company, a high-growth business communications firm, in 1995. The company was on the Inc magazine 500 Fastest-Growing Privately-Held Company list for two years. She sold that company in 2005. A dynamic speaker and instructor, Anne Marie’s passion is helping other business owners achieve and excel. Anne Marie holds a Bachelor of Arts in Communications. She is author of 60 Minute Strategic Plan: Planning and Problem-Solving for the Real World, a top-ten selling book on strategic planning on Amazon.com.


    John Urrutia

    John Urrutia has been providing public accounting services to clients for over 20 years and is a Principal at Mann, Urrutia, Nelson CPAs and Associates, LLP (www.muncpas.com). John has extensive experience working with business clients and determining proper business structure. John is a Certified Public Accountant. He attended St. Mary’s College of California, where he completed a Bachelor of Science degree in Accounting. He is a member of the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants.


    Kathleen Hood

    Kathleen (Kat) Hood knows a lot about online marketing but most importantly, she knows how to make it work for local Lake Tahoe businesses. The SEO expert and co-owner of KKP Golden Connection brings an extensive background in SEO, SEM and web design consultation. For more than 10 years, Kat has managed to keep up with Google’s crazy, ever-changing algorithms and has kept KKP clients on page one. The former South Shore business owner and Hotel industry employee brings a deep understanding of the unique marketing needs of local clients and how to help them be successful in the online environment. Kat works with a variety of clients to help them build a customized and successful online business via increasing online traffic and conversions. Ready to take on any SEO/SEM task with her arsenal of technical knowledge, tools and skills, Kat's proven record of success makes her a powerful addition to the marketing strategy.