• Chamber Staff

    Tahoe Chamber’s staff brings a unique set of skills and areas of expertise to the organization for the benefit of our membership. Get to know the staff below and reach out if you have any questions pertaining to your membership or the community!

    President/CEO – Betty “B” Gorman, AA, B.S., J.D., A.C.E.


    Ms. Gorman’s diverse background includes ski resort, non-profit, hotel/restaurant, entertainment, and winery experience in addition to owning her own small business.

    “B” graduated from the Western Association of Chamber Executives three-year chamber training program in 2010 and was recognized with Accredited Chamber Executive (ACE) status in February 2011 as a result of her experience in Economic Development and Chamber Management. “B” is always eager to meet with aspiring entrepreneurs as well as seasoned business professionals to share knowledge in the quest for South Shore prosperity. 

    You can reach "B" at 775.588.1728 ext. 301 or by email.

    Membership Services Director - Justin Sinner, B.A.

    Justin SinnerJustin has enjoyed all that Lake Tahoe has to offer since his family moved to Northern California in the early 1990s. An avid snow skier and backpacker, you can find Justin on the mountain during his free time. Justin graduated with a degree in Communications  and enjoys meeting chamber members while learning about the unique attributes and story of each business.

    You can reach Justin at 775.588.1728 ext. 305 or by email.

    Events Director - Emily Abernathy, B.A.

    Emily Abernathy Head Shot

    Emily was born and raised in Northern California and her degree in Recreation Administration prepared her well for life in the mountains and her career with the chamber. Emily strives to enhance each and every event to provide the utmost value to the membership and welcomes member’s ideas and feedback.  

    You can reach Emily at 775.588.1728 ext. 303 or by email.

    Communications Coordinator - Shannon Earley, B.A.

    Shannon Earley - TahoeChamber Communications Coordinator

    Shannon has a degree in Print Journalism from North Central College and experience in social media, copywriting and online marketing. Her education, proficiency in social networks and extensive background in search engine optimization enables Shannon to assist members in their marketing efforts both online and off. With a knack for details and a passion for content creation, Shannon enjoys helping chamber members by providing the tools necessary for local businesses to thrive in Lake Tahoe’s economy.

    You can reach Shannon at 775.588.1728 ext. 312 or by email.

     Accounting Manager – Joanna Lilly, BS, MBAJoanna Lilly Headshot

    Joanna has lived, worked, studied, and played in the Carson
    Valley/Tahoe area with her family and friends since 2000. She earned her Accounting and Business degrees at UNR. As a former small business owner, Joanna appreciates the entrepreneurial spirit, and supports our local businesses whenever possible. Although she is usually found behind the scenes, Joanna enjoys interacting with our chamber members at many of our community events.

    You can reach Joanna at 775.588.5900 ext. 304 or by email.

     Administrative Coordinator - Sarah Ackerson, B.A.Sarah Head Shot

    Sarah previously worked four seasons as a ski instructor at Heavenly. She graduated from the Universidad del Desarrollo in Chile with a degree in Advertising with a minor in Marketing and Consumer Pyschology. Sarah assists member businesses by providing them with the best resources and services available.

    You can reach Sarah at 775.588.1728 ext. 300 or by email.

     Bookkeeper - Brittney Armentrout, B.S.

    Brittney Armentrout

    Brittney earned her degree in Accounting in 2009 in her home state of Colorado. Her forever love for the mountains and nature brought her to Tahoe in 2012. Brittney acts as bookkeeper for the Tahoe Chamber and assists the accounting department in ensuring all financials are accurate and up-to-date. She enjoys helping the members as a chamber employee because she feels deeply passionate about the South Shore community.

    You can reach Brittney by email.

     Staff Assistant - Michelle McNicol, B.A.

    Michelle has a degree in Political Science - Public Service from The University of California, Davis, with experience in marketing and social media management. Her education and prior work experience has led her to a career in marketing and event coordination. You can find this California native enjoying the outdoors while striving to enhance the South Shore community.